Mizutori Industries, which develops mizutori, was founded in 1937 (Showa 12) by the founder Mizutori Taichi as a wood processing factory for geta, a local industry in Shizuoka City. It played a part in the geta industry in Shizuoka City, which flourished as one of the three major geta production areas along with Hiroshima and Oita.

However, from around 1960, foreign cultures began to flow into Japan rapidly, leading to major changes in lifestyles, with sandals and shoes replacing geta as the mainstream footwear.

Along with this, Mizutori Kogyo also shifted from processing the wooden base of geta to manufacturing insoles for sandals and shoes. In the late 1980s, as Japanese industries moved their production bases overseas one after another, the number of jobs manufacturing insoles gradually decreased.


"If we don't start something new, we won't survive."


Feeling a strong sense of crisis, the second-generation president, Masashi Mizutori, began developing original products to bring geta, the original Japanese wooden clogs, back into everyday life as modern footwear.

People around him were worried that geta were going against the trend of the times, but Masashi believed that if he created a completely new type of geta that combined the comfort of sandals or shoes with a design that suited modern fashion and lifestyles, people would definitely be happy, and so he went ahead with the development.

Through repeated trial and error, the experience we had in processing wooden clogs when we were first established, and the knowledge and techniques we had accumulated over our long history of manufacturing insoles, which are the core of footwear, proved extremely useful.

Thus, an "evolved geta" was born, with a new appeal that combines tradition and innovation.

This first model was named "Geta Monogatari" and is still treasured today as the geta that marked the beginning and origin of mizutori.

Mizutori will continue to evolve with the times and take on new challenges with flexible thinking.