Company Overview
Founded in 1937 (Showa 12), this is a geta manufacturer in Shizuoka City.
Geta are also a local industry in Shizuoka.
When the company was first founded, it produced wooden bases for geta sandals, but as times changed, the mainstream footwear shifted from geta to sandals and shoes.
From there we started making sandal tops and shoe insoles, a business that continues to this day.
Around 1989, we returned to our roots and began producing geta wood.
Then, utilizing the technology we had developed to make sandals and shoe insoles, we began manufacturing and selling "Geta Monogatari," shoes that fit the soles of the feet.
Currently, the product lineup has diversified beyond just geta to include indoor slippers made from Shizuoka cypress.
We are also working on projects that go beyond footwear, such as collaborating with designers, creating products in collaboration with local industries and artists, conducting joint experiments with universities, engaging in industry-academia collaborative projects, and working with facilities that support people with disabilities.
We continue to take on new challenges with new ideas that are not bound by tradition or old customs, and aim to be a 100-year-old company.
What is important
Since our founding in 1937, we have been involved in footwear manufacturing, a local industry in Shizuoka City.
We would be delighted if by making comfortable sandals we can play a part in helping you live a healthy and enjoyable life every day.
What we aim to achieve
From a small factory in Aoi Ward, Shizuoka City
Greeting
"Continuing to Embrace Challenges with Joy"
As times change, so do our lifestyles and values. At our company we embrace these changes and strives to take on new challenges with flexibility and enthusiasm. We aim to focus on what is universally valued by people and use it as a foundation for our work.
Since our founding more than 80 years ago, both my grandfather’s and father’s generations have progressed without fearing change, leading us to the creation of today’s comfortable geta (traditional Japanese footwear). By viewing each difficulty as an opportunity and a turning point, we have managed to continue our journey up to the present.
I hope each of our employees can become independent individuals who enjoy challenges. My role as the successor of this company is to create an environment where that is possible and to ensure that we pass the baton to future generations.
With the philosophy of "Get a chance!" at heart, we will continue to work hard every day to propose a more comfortable way of living for everyone.
President and CEO Yukiko Mizutori
水鳥正志の「げた物語」
〜世界中の方にもっとげたを知ってほしい〜
先代の水鳥正志は考えた。
従来の和下駄は左右がなく平ら、鼻緒も馴染むまで時間がかかる。
靴と同じ様に左右の足型にフィットさせ、足の甲をつつみ込む様に鼻緒をすげれば、足に優しく、一日中でもはき心地が良いはず。
下駄は平和な時代に進化するはきもの。
そして日本の風土にあった美しい文化だ。
「ジーンズにも合う下駄をつくれば、またみんな履いてくれるに違いない」
〜エピソード0〜
五月の浜松祭り、新茶を振る舞う女性達が「鼻緒が足指に、食い込んで痛い」「足に合うサイズが無い」と毎年下駄で足を痛めて困っていると、浜松に住む知り合いのデザイナーから相談が舞い込んだ。
着物と同じ柄の鼻緒の下駄を10足作ってあげたら、祭の後で「今年は茶娘さんたちが一度も下駄を脱がなかった、ありがとう」と、とても感謝された。
Company Overview
| Company Name |
Mizutori Industrial Co., Ltd. |
| Address |
1-18-22 Heiwa, Aoi-ku, Shizuoka City, Shizuoka, 420-0876, Japan |
| TEL / +81-54-271-678 | |
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FAX / +81-54-272-1302 |
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| Email / info@mizutori.co.jp | |
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Website / https://www.geta.co.jp |
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| Representative Director and President | Yukiko Mizutori |
| Founded | 1937 (Showa 12) |
| Incorporated | April 1, 1975 |
| Capital | 10 million yen |
| Number of Employees | 15 |
| Business Activities | Manufacturing and sales of geta Manufacturing and processing of sandal and shoe materials and parts |
| Banking Partners | Shizuoka Yaizu Shinkin Bank, Kagoue Branch Shizuoka Bank, Shizuhata Branch Shizusei Shinkin Bank, Kataha Branch |
| Sales | Mizutori Online Store https://www.geta.co.jp |
| Email: geta-shop@mizutori.co.jp | |
| TEL: +81-54-260-6699 (9:00 AM - 5:00 PM, excluding weekends and holidays) |
History
| 1937 | Taichi Mizutori began manufacturing geta materials in Heiwa-cho, Shizuoka City. |
| 1963 | Started processing sandal materials. |
| 1975 | Incorporated as Mizutori Industrial Co., Ltd. |
| 1980 | Began producing shoe insoles. |
| 1985 | Masashi Mizutori became President. |
| 1989 | Started producing geta. |
| 1993 | Developed and launched the original product, "Geta Monogatari" (Geta Story). |
| 2003 | Conducted a joint study with Shizuoka University on "Are geta truly beneficial for health?" |
| 2004 |
Introduced "Hinoki no Hakimono" (Cypress Footwear) in collaboration with costume artist Kozue Hibino as part of the Shizuoka Rendezvous Project. Exhibited at the Paris Interior Design Fair, "Maison & Objet." |
| 2008 | Launched men's geta series, "Sajin" and "BLADE." |
| 2009 | Unveiled "SHIKIBU," a modern take on traditional Japanese geta design. |
| 2010 |
Collaborated with DRILL DESIGN to release "two piece." |
| 2011 |
Initiated the m2 (mizutori & material) project, featuring hand-painted fabric from local Shizuoka dyeing artist, Yuri Inagaki for the thongs. |
| 2012 |
Collaborated with three partners in the m2 (mizutori & material) project: |
| 2013 | Incorporated tatami border fabric from "Kaguraya" in the m2 (mizutori & material) project. |
| 2014 |
Appointed Yukiko Mizutori as Executive Director. |
| 2015 |
Opened the first direct-operated gallery, "mizutori Shichikencho Showroom," in Shichikencho, Aoi Ward, Shizuoka City in August. |
| 2016 |
Used indigo-dyed handkerchief fabric from "La Mano," a workshop for people with disabilities in Machida, Tokyo, in the m2 (mizutori & material) project. |
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2017 |
Created and revealed PR characters and manga in collaboration with Takarazuka University’s Tokyo Media Arts Faculty. |
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2018 |
Closed "mizutori Shichikencho Showroom" in August. Opened "mizutori + Labo" in Aoi Ward, Shizuoka City, in October. |
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2019 |
Masashi Mizutori became Chairman. |
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2020 |
Masashi Mizutori resigned as Director in August. |
Achievements and Awards
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