mizutori creates modern Japanese wooden sandals (geta) designed for comfort and everyday wear.
Episode 11
A Turning Point for the Brand
Part 2 — New Horizons for a Small Workshop
The release of “Hinoki no Hakimono” marked more than just a new product. It signaled a shift in how mizutori saw itself — and how others began to see us.
Before collaborating with HIBINO KODUE, we were known as “Wa Kobo Mizutori” and “Geta no Mizutori.” While our designs could be worn with Western clothing, our work was still largely perceived as traditional Japanese accessories.
At the time, we were focused on responding to customers’ requests day by day. We had not yet fully defined what kind of brand we wanted to become.
Working alongside a designer challenged us in ways we had never experienced before. Overcoming technical and creative obstacles together allowed us to create something entirely new — and the response was beyond anything we had imagined.
Select boutiques and interior design shops, which had never carried our products before, began to take notice. Through them, mizutori reached a new audience.
Recognition and Confidence
“Hinoki no Hakimono” received a regional design award in Shizuoka, followed by honors from respected Japanese lifestyle publications and industry exhibitions.
It was a powerful realization:
Even a small workshop in Shizuoka could see a completely new horizon through collaboration with a designer.
We came to understand the transformative power of design.
With the introduction of this series, attention also returned to our original geta collections. More people began to discover the craftsmanship that had always defined us.
And within our team, a new confidence took root — the belief that even a small workshop could respond to the vision of a professional designer and bring it to life.
Continuing the Challenge
“Hinoki no Hakimono” — our first collaborative creation — remains part of our collection to this day.
Since then, mizutori has continued to collaborate with designers, artists, and traditional industries across Japan.
There is a Japanese expression, onko chishin (温故知新) — learning from the past to create something new.
When we faced uncertainty, we returned to our origins in geta-making. From there, we found the opportunity to move forward again.
Through this experience, mizutori grew into a brand that embraces challenge — one that customers can look to with anticipation.
We will continue to honor history and tradition while carrying Japanese footwear culture into the future.
And as always, we move forward without fear, grateful for your support.
